Voyageur Fine Wines | Sarah Kouch

BUSINESS DESCRIPTIONS

What are the top 3 goals of the client for this project?
1. Create a Website, branching out to all of California and the states surrounding it
2. To branch out to sell nationwide
3. Expand to international sales

Business Description:
Voyageur Fine Wines is a business that sells wine and wine accessories. They have been around for 10 years building up their vineyard and creating their special wine through breeding, for the best tasting result with no special additives. Until now, they have been only able to sell local to California, but due to their growing demands they would like to spread their industry to everyone in the Nation. The founder and CEO Caleb Dounger explains that he created the company because he felt no one could make wine as good as his father. His father used to make his own wine from grapes he grew in their family garden and would make one bottle of wine a year for special occasions. However, Caleb felt everyone should have a taste of his father’s famous wine and thus the company was born.

Who are their Clients:
Individuals who want to look classy and high-end, but not so high-end that they come across as elitist. People who want to enjoy exotic and unexpected evenings that they can immerse themselves in.

Age	10% 23-29 \| 40% 30-36 \| 30% 36-47 \| 20% 48-60
Sex	60% Female \| 40% Male
Income bracket	50K – 100K+
Education level	associate level degree \| bachelor level degree \| master level degree
Marital Status	60% Married \| 20% Dating \| 10% Single \| 10% Divorced
Most Important Benefits	Variety of flavor \| Healthier Wine \| No pesticides \| Saves the planet
Memberships	online learning
Political/social orientation	environmentalist

Psychographic Summary: This segment closely associates work with adventure. They like to experience new things, so they are more inclined to try new things. They are looking something bold and new.