Shepherd’s Hope


This was a rebranding class project with Shepherd's Hope for their 25th Anniversary Masquerade “Night at the Museum” Event.

"Caring People, Caring for People"

Brand Strategy: In celebration of their 25th Anniversary Masquerade “Night at the Museum” Event I designed posters based on their 'exhibitions' that will be premiered that night.

SHEPHERD'S HOPE DESCRIPTIONS

Each sign for the event are staged as "exhibitions" and therefore should be viewed as such. Sized at 24"x36 (standard poster size) there are 8 total exhibitions, a Mission statement sign, Sponsor signs, Stationary & Packaging, Event Invitation, Attendee Badge & Lanyard, and Swag such as buttons, hats, bags, calendar, and coffee cups.

Tone of Voice

Loving
Practical
Tangible
Respectful
Mindful
Compassionate
Everything is done with respect and with an awareness of the issues these families have faced and providing access to free high quality and compassionate medical care.

Target Audience

Age any
Location: Central Florida
Income $60,000 or less
Needs Free Medical Care
Stage of Life Families
Elegable uninsured or indigent families with health concerns
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