Pemburton's Whiskey AllianceThis was a class project that was rebranding Pemburton's Whiskey Alliance.
What the restaurant is looking for in their brand:
- A high quality look that’s creative, trendy, and fun, but professional too
- Capture the aestethic of the speakeasy era with typography and color
Libations and Burgers
Orlando, FL & Historic Sanford, FL
PRICE RANGE
★ ★ ★ ★ ★
Business Description:
Most people consider a beer to be a burgers best compliment but Pemburton’s wants to make people consider a fine cocktail to be a burger’s best friend. Featuring custom mixed cocktails that pair well with exotic flame grilled burgers / pub food. A slightly different take on the “gastropub”. The location has a distinct speakeasy vibe with antique wood, mustachesporting hipster bartenders, and stained glass.
Who are their Clients:
Individuals who want to look classy and high-end, but not so high-end that they come across as elitist. People who want to enjoy exotic and unexpected evenings that they can immerse themselves in.
| Age | 25 – 34 |
| Sex | 40/60% male/female |
| Income bracket | 35k – 50k+ |
| Education level | k12, bachelor level degre |
| Use of Free time | • social media
• volunteer • school • travel |
| Possessions | • 1 car
• 1 computer • smart phone • camera |
| Memberships | online learning |
| Political/social orientation | environmentalist |
Relative Competitors:
• The Smiling Bison
• Crafted Block & Brew
• Provisions & Buzz